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Dan Collins posted that image yesterday, with no surrounding text, and called for some photoshopper wag to add STFU. I was busy all day but after a few stiff drinks decided to try something new and exciting...a new, mostly as-of-yet unseen font.

Developed for Toyota, the new iQ font was a marketing ploy to promote their latest sub-micro-mini-tiny compact car, the Toyota iQ. In the U.S., we might see the thing badged as the Scion at some future date.

It's cute. Really. Bug-on-a-windshield cute. Someone should make a special scraper to get the thing off the front bumpers of Suburbans. From that linked review...

Toyota says the interior furnishes "3+1" accommodation, with room for one adult behind the front passenger and a second rear seat that can carry a small child or be folded up for cargo.

A friendly monition, Consumer Guide. Two words you should never use in conjunction with a review of a sub-micro-tiny lil' crunch bucket are cargo and folded. One's a joke, the other a prediction.

(Oh, and Thanks, Dan~!)

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